Patient Stories

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

Skin cancer

I’m a lady in my late 50s and have worked outdoors as a farmer for most of my life. I noticed a dark freckle appearing on my right cheek which I was ignoring for a while, but which started to get bigger. Eventually, I went to see a dermatologist and I found Dr Friedmann.

He examined my face using a handheld microscope and told me he was concerned that the lesion might be evolving into skin cancer. Consequently, he undertook surgery to remove the lesion and within only a few days we had the pathology results confirming an early skin cancer called melanoma in situ.

I was told that with skin cancers of this nature a wide local surgical excision was required and this was undertaken again by Dr Friedmann the following week. It was great news to learn that the re-excision confirmed that the cancer was fully removed. I had been very worried about the size of the scar I would have but was amazed to see how nicely the wound has healed and now you almost can’t tell that I had a skin cancer removed.

I just wanted to say a really big thanks to Dr Friedmann and his team of amazing nurses and staff. Thanks to him, my cancer is cured! I’m very pleased to go back for full skin check with Dr Friedmann every three months.

Deborah W

Deborah W

Deborah W

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

Acne

My name is Marco and I am a 32-year-old man. Recently I got into bodybuilding and found myself taking testosterone supplements which really helped my muscle development. However, I developed terrible cystic acne on my face chest and back.

In desperation I sought out a dermatologist and met Dr Friedmann who diagnosed me with nodulocystic acne caused by my testosterone use . He started me on a strong medication for acne called isotretinoin. He took plenty of time to discuss all the side-effects because I had heard that it can cause depression and low mood, but I didn’t get any mental health problems.

I was a bit skeptical as the drug didn’t appear to be working at first and it gave me very dry lips, but by the end of my six month course, my acne was completely clear and my self-esteem restored. Without Dr Friedmann‘s intervention, I may have had permanent scarring from my acne and I am very grateful for his excellent care and expertise.

Marco

Marco

Marco

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

psoriasis

My name is Zhen and I am a 45-year-old woman who moved over from China for a job in the UK. I have had psoriasis for most of my life but it had started to become very severe whilst I was in England. The condition was completely covering my arms, legs and torso, so I went to see Dr Friedmann as I was desperate for some improvement

After examining my skin, Dr Friedmann talked about all the potential treatments available for psoriasis. He very quickly realised how severe my condition was and suggested we try a modern drug called a biologic. This was given as an injection every three months.

Quite honestly, I could not believe how incredible the effect was and within only four weeks my skin was 100% clear of psoriasis. I got no side-effects at all from the medication and have now been on it for two years with completely clear skin. I was very impressed by Dr Friedmann‘s empathy and understanding of my condition, but most of all, I’m delighted to feel like a normal person again and have complete control of my skin.

Zhen

Zhen

Zhen

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

eczema

My name is Lewis and I am an 18-year-old student who has always been troubled by atopic eczema. The condition wasn’t too bad when I was younger but over the last couple of years had become really terrible covering about 50% of my body and arms and causing me great distress with the itch.

I’d already seen my GP and an NHS dermatologist but none of the creams or tablets they had given me made any difference so I ended up booking in to see Dr Friedmann. He was able to discuss treatments with me that were not easily available on the national health service, at least not without a very long delay. After taking a few blood tests, he started me on a new drug called a Janus kinase inhibitor.

The results were amazing as within only four weeks my itching had settled right down and the eczema had cleared almost completely. I was able to go on a two month expedition to the far east and my eczema didn’t bother me at all. I’m so grateful to Dr Friedmann and his team for having given me back my quality of life. I remain on these medications without any side-effects and I’m super happy.

Lewis

Lewis

Lewis

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

*for confidentiality, this image is not of an actual patient

Alopecia

I am a 53-year-old woman and I developed alopecia areata which caused all of the hair to fall out on my head, including eyelashes and eyebrows. Naturally I was completely devastated by this and in desperation tried as many doctors as possible. Eventually I met Dr Friedmann and he very quickly started me on a new medication for alopecia areata.

I had been told by other doctors that there wasn’t any treatment available, but within only two or three months I noticed fine hair starting to grow on my head and my eyelashes returning. By the end of the year I had complete regrowth of my hair and I no longer needed to use a wig.

Now, five years later, I have thick luxurious hair, even better than it was beforehand. My life has been revolutionised by this new treatment and I thank Dr Friedmann for having started me on it. I am so pleased with the result that I want everybody to know all about it!

Tracy

Tracy

Tracy

Our
Happy Clients

  • Dr Friedmann’s bedside manner is extremely professional and reassuring. I felt comfortable during surgery and knew that I would be well supported during my recovery. 

    Charlie F

    Dr. Adam Friedmann helped me get rid of a stubborn wart quickly and painlessly. Professional, efficient, and highly effective—I couldn’t recommend him more!

    Alex C

    Dr Friedmann is a pleasure to work with. He is friendly and charismatic; his experience as an accomplished dermatology consultant shines through. Patients are always delighted with his care and efficiency. 

    Jen

    I've worked with many clinicians, but few show the care, skill and insight that Dr Friedmann brings to every patient. As both a colleague and patient of his, I’ve seen first-hand the exceptional standard of care he delivers. Calm, compassionate, and brilliant – Dr Friedmann is everything you’d hope for in a dermatologist.

    Diana

    Simply brilliant! From the initial consult to the actual procedure Dr Friedmann made every part of the journey informative and reassuring. I experienced minimal discomfort and was amazed at how quickly I healed.

    Ben

    Dr. Friedmann was welcoming, professional, and reassuring throughout my entire treatment.  My initial consultation came very soon after my first enquiry and Dr. Friedmann's diagnosis was both clear and thorough.  He took the time to answer all my questions and discussed the possible treatment options.  During the procedure itself, Dr. Friedmann was calm and kept me informed of what he was doing - this was very important as I was nervous. The aftercare was excellent and Dr. Friedmann was incredibly reassuring

    Rob

    In the short while I’ve been taking the medication I really have noticed an impact! Thank you Dr Friedmann

    Natalie C

    Fantastic experience from start to finish. Dr Friedman is very professional, knowledgeable, thorough and reassuring. I received great attention and care. Thank you

    Vilma B.

    I had heard a lot about advanced treatments for acne, and I went to Dr Friedmann because I wanted to understand more about it – his practical down-to-earth manner and expert explanations and advice debunked the myths, and gave me the confidence I needed – he understands people as well as he understands treatments, and his care has been exemplary.

    Helen C

    He is easily the best dermatologist I have ever been to – his expertise and professionalism have been a revelation!

    Peter B

    I had suffered intermittent bouts of quite bad acne over many years, and never really found a long-term solution with any of the specialists I had used – until my husband introduced me to Dr Friedmann, whose advice and treatment has been superb – thanks to him my acne is now under control and I have my life back again.

    Catherine B

    After struggling with acne and various dermatologists for decades, it was a revelation. He demonstrated a real expertise in the subject and designed a tailored treatment and maintenance package that has transformed my life during the 10 years I have been seeing him – only wish I had discovered Dr Friedmann 40 years ago!

    Emily R

    Dr Adam Friedmann is open and easy to talk to – and most importantly has a genuine real understanding of the debilitating effects of acne on the sufferer, and he makes you feel at ease and comfortable at all times.

    Anna W

    Dr Friedmann is by far the best dermatologist I have ever had – his excellent understanding manner combined with a pragmatic approach and real expertise and professionalism is unique in my experience.

    Richard T

    I wouldn’t hesitate to recommend to anyone – in fact I already have several times to both friends and my wife – and all of them agreed with me that they wouldn’t now go to anyone else.

    Mark D

    In earlier life I had seen a number of dermatologists for persistent and recurring acne problems, but over 10 years ago I started with Dr Adam Friedmann, and have stayed with him ever since – in my opinion, he’s the best in his field.

    James L

    Throughout every step of this process, Dr Friedmann put me at ease and filled me with confidence and the clinic and his nursing team were absolutely fantastic. I wouldn't hesitate in recommending Dr Friedmann to anyone

    Fiona G

    Dr Friedmann very quickly treated the isolated area with liquid Nitrogen. This was pain free and I was advised that the dark patch would simply turn a little bit darker over the next few days and would come off by itself. I just had to lightly moisturise during this healing stage and for a little while afterwards to help the process. This happened exactly as promised and now, several months later there is absolutely no mark or trace of the dark patch on my cheek.

    Carol M

    After a thorough examination, Dr Friedmann diagnosed the mark to be a harmless solar lentigo and explained it was nothing to worry about and is commonly caused by sunlight.

    Linda P

    I had a small dark area of skin on my face for a few years and after noticing it getting gradually larger and worrying about possible skin cancer, I went to see Dr Friedmann at his Harley Street clinic.

    Margaret C

    Dr Adam Friedmann’s sensible, practical, and expert advice and treatment for my acne was transformative, giving me back my confidence in my personal and business life – I can’t thank him enough!

    Charles B

    Dr Friedmann listens patiently and his extensive skill and experience is clear from his careful questioning and advice. He’s unhurried approach is reassuring. He has been clear that he remains available to support me by email or telephone on my ongoing treatment for eczema when a further consultation is not necessary.

    Paul L

    My husband and I have been patients of Dr Adam Friedmann for years – he is by far the best dermatologist I have ever seen, and the highest recommendation I can give him is that if ever my daughter or her grandchildren needed advice or treatment in that area, I would insist they go to him!

    Caroline B

    I have longstanding and severe rosacea which at times flares up. During flare ups it is painful and affects my confidence. Dr. Friedmann was able to see me at short notice during my recent flare up. There is an easy process for booking and payment. Dr. Friedmann was kind and reassuring and most importantly incredibly knowledgeable. He created a treatment plan with both short term and long-term outcomes. My skin has already settled and is feeling and looking much better. I would highly recommend Adam and his team.

    Sarah C

    Professional, knowledgeable, and caring. Definitely the best dermatologist in Cheltenham as far as I’m concerned!

    James R

    Dr Friedmann and his team were amazing! My skin has never been better. Highly recommend ProDerm!

    Julie B

    I was seen quickly and given excellent treatment. Can’t thank the team enough.

    Emma L

    Dr Friedmann and his team were amazing! My skin has never been better. Highly recommend ProDerm!

    Sarah T

Our
Happy Clients

  • Dr Friedmann’s bedside manner is extremely professional and reassuring. I felt comfortable during surgery and knew that I would be well supported during my recovery. 

    Charlie F

    Dr. Adam Friedmann helped me get rid of a stubborn wart quickly and painlessly. Professional, efficient, and highly effective—I couldn’t recommend him more!

    Alex C

    Dr Friedmann is a pleasure to work with. He is friendly and charismatic; his experience as an accomplished dermatology consultant shines through. Patients are always delighted with his care and efficiency. 

    Jen

    I've worked with many clinicians, but few show the care, skill and insight that Dr Friedmann brings to every patient. As both a colleague and patient of his, I’ve seen first-hand the exceptional standard of care he delivers. Calm, compassionate, and brilliant – Dr Friedmann is everything you’d hope for in a dermatologist.

    Diana

    Simply brilliant! From the initial consult to the actual procedure Dr Friedmann made every part of the journey informative and reassuring. I experienced minimal discomfort and was amazed at how quickly I healed.

    Ben

    Dr. Friedmann was welcoming, professional, and reassuring throughout my entire treatment.  My initial consultation came very soon after my first enquiry and Dr. Friedmann's diagnosis was both clear and thorough.  He took the time to answer all my questions and discussed the possible treatment options.  During the procedure itself, Dr. Friedmann was calm and kept me informed of what he was doing - this was very important as I was nervous. The aftercare was excellent and Dr. Friedmann was incredibly reassuring

    Rob

    In the short while I’ve been taking the medication I really have noticed an impact! Thank you Dr Friedmann

    Natalie C

    Fantastic experience from start to finish. Dr Friedman is very professional, knowledgeable, thorough and reassuring. I received great attention and care. Thank you

    Vilma B.

    I had heard a lot about advanced treatments for acne, and I went to Dr Friedmann because I wanted to understand more about it – his practical down-to-earth manner and expert explanations and advice debunked the myths, and gave me the confidence I needed – he understands people as well as he understands treatments, and his care has been exemplary.

    Helen C

    He is easily the best dermatologist I have ever been to – his expertise and professionalism have been a revelation!

    Peter B

    I had suffered intermittent bouts of quite bad acne over many years, and never really found a long-term solution with any of the specialists I had used – until my husband introduced me to Dr Friedmann, whose advice and treatment has been superb – thanks to him my acne is now under control and I have my life back again.

    Catherine B

    After struggling with acne and various dermatologists for decades, it was a revelation. He demonstrated a real expertise in the subject and designed a tailored treatment and maintenance package that has transformed my life during the 10 years I have been seeing him – only wish I had discovered Dr Friedmann 40 years ago!

    Emily R

    Dr Adam Friedmann is open and easy to talk to – and most importantly has a genuine real understanding of the debilitating effects of acne on the sufferer, and he makes you feel at ease and comfortable at all times.

    Anna W

    Dr Friedmann is by far the best dermatologist I have ever had – his excellent understanding manner combined with a pragmatic approach and real expertise and professionalism is unique in my experience.

    Richard T

    I wouldn’t hesitate to recommend to anyone – in fact I already have several times to both friends and my wife – and all of them agreed with me that they wouldn’t now go to anyone else.

    Mark D

    In earlier life I had seen a number of dermatologists for persistent and recurring acne problems, but over 10 years ago I started with Dr Adam Friedmann, and have stayed with him ever since – in my opinion, he’s the best in his field.

    James L

    Throughout every step of this process, Dr Friedmann put me at ease and filled me with confidence and the clinic and his nursing team were absolutely fantastic. I wouldn't hesitate in recommending Dr Friedmann to anyone

    Fiona G

    Dr Friedmann very quickly treated the isolated area with liquid Nitrogen. This was pain free and I was advised that the dark patch would simply turn a little bit darker over the next few days and would come off by itself. I just had to lightly moisturise during this healing stage and for a little while afterwards to help the process. This happened exactly as promised and now, several months later there is absolutely no mark or trace of the dark patch on my cheek.

    Carol M

    After a thorough examination, Dr Friedmann diagnosed the mark to be a harmless solar lentigo and explained it was nothing to worry about and is commonly caused by sunlight.

    Linda P

    I had a small dark area of skin on my face for a few years and after noticing it getting gradually larger and worrying about possible skin cancer, I went to see Dr Friedmann at his Harley Street clinic.

    Margaret C

    Dr Adam Friedmann’s sensible, practical, and expert advice and treatment for my acne was transformative, giving me back my confidence in my personal and business life – I can’t thank him enough!

    Charles B

    Dr Friedmann listens patiently and his extensive skill and experience is clear from his careful questioning and advice. He’s unhurried approach is reassuring. He has been clear that he remains available to support me by email or telephone on my ongoing treatment for eczema when a further consultation is not necessary.

    Paul L

    My husband and I have been patients of Dr Adam Friedmann for years – he is by far the best dermatologist I have ever seen, and the highest recommendation I can give him is that if ever my daughter or her grandchildren needed advice or treatment in that area, I would insist they go to him!

    Caroline B

    I have longstanding and severe rosacea which at times flares up. During flare ups it is painful and affects my confidence. Dr. Friedmann was able to see me at short notice during my recent flare up. There is an easy process for booking and payment. Dr. Friedmann was kind and reassuring and most importantly incredibly knowledgeable. He created a treatment plan with both short term and long-term outcomes. My skin has already settled and is feeling and looking much better. I would highly recommend Adam and his team.

    Sarah C

    Professional, knowledgeable, and caring. Definitely the best dermatologist in Cheltenham as far as I’m concerned!

    James R

    Dr Friedmann and his team were amazing! My skin has never been better. Highly recommend ProDerm!

    Julie B

    I was seen quickly and given excellent treatment. Can’t thank the team enough.

    Emma L

    Dr Friedmann and his team were amazing! My skin has never been better. Highly recommend ProDerm!

    Sarah T

Our
Happy Clients

  • Dr Friedmann’s bedside manner is extremely professional and reassuring. I felt comfortable during surgery and knew that I would be well supported during my recovery. 

    Charlie F

    Dr. Adam Friedmann helped me get rid of a stubborn wart quickly and painlessly. Professional, efficient, and highly effective—I couldn’t recommend him more!

    Alex C

    Dr Friedmann is a pleasure to work with. He is friendly and charismatic; his experience as an accomplished dermatology consultant shines through. Patients are always delighted with his care and efficiency. 

    Jen

    I've worked with many clinicians, but few show the care, skill and insight that Dr Friedmann brings to every patient. As both a colleague and patient of his, I’ve seen first-hand the exceptional standard of care he delivers. Calm, compassionate, and brilliant – Dr Friedmann is everything you’d hope for in a dermatologist.

    Diana

    Simply brilliant! From the initial consult to the actual procedure Dr Friedmann made every part of the journey informative and reassuring. I experienced minimal discomfort and was amazed at how quickly I healed.

    Ben

    Dr. Friedmann was welcoming, professional, and reassuring throughout my entire treatment.  My initial consultation came very soon after my first enquiry and Dr. Friedmann's diagnosis was both clear and thorough.  He took the time to answer all my questions and discussed the possible treatment options.  During the procedure itself, Dr. Friedmann was calm and kept me informed of what he was doing - this was very important as I was nervous. The aftercare was excellent and Dr. Friedmann was incredibly reassuring

    Rob

    In the short while I’ve been taking the medication I really have noticed an impact! Thank you Dr Friedmann

    Natalie C

    Fantastic experience from start to finish. Dr Friedman is very professional, knowledgeable, thorough and reassuring. I received great attention and care. Thank you

    Vilma B.

    I had heard a lot about advanced treatments for acne, and I went to Dr Friedmann because I wanted to understand more about it – his practical down-to-earth manner and expert explanations and advice debunked the myths, and gave me the confidence I needed – he understands people as well as he understands treatments, and his care has been exemplary.

    Helen C

    He is easily the best dermatologist I have ever been to – his expertise and professionalism have been a revelation!

    Peter B

    I had suffered intermittent bouts of quite bad acne over many years, and never really found a long-term solution with any of the specialists I had used – until my husband introduced me to Dr Friedmann, whose advice and treatment has been superb – thanks to him my acne is now under control and I have my life back again.

    Catherine B

    After struggling with acne and various dermatologists for decades, it was a revelation. He demonstrated a real expertise in the subject and designed a tailored treatment and maintenance package that has transformed my life during the 10 years I have been seeing him – only wish I had discovered Dr Friedmann 40 years ago!

    Emily R

    Dr Adam Friedmann is open and easy to talk to – and most importantly has a genuine real understanding of the debilitating effects of acne on the sufferer, and he makes you feel at ease and comfortable at all times.

    Anna W

    Dr Friedmann is by far the best dermatologist I have ever had – his excellent understanding manner combined with a pragmatic approach and real expertise and professionalism is unique in my experience.

    Richard T

    I wouldn’t hesitate to recommend to anyone – in fact I already have several times to both friends and my wife – and all of them agreed with me that they wouldn’t now go to anyone else.

    Mark D

    In earlier life I had seen a number of dermatologists for persistent and recurring acne problems, but over 10 years ago I started with Dr Adam Friedmann, and have stayed with him ever since – in my opinion, he’s the best in his field.

    James L

    Throughout every step of this process, Dr Friedmann put me at ease and filled me with confidence and the clinic and his nursing team were absolutely fantastic. I wouldn't hesitate in recommending Dr Friedmann to anyone

    Fiona G

    Dr Friedmann very quickly treated the isolated area with liquid Nitrogen. This was pain free and I was advised that the dark patch would simply turn a little bit darker over the next few days and would come off by itself. I just had to lightly moisturise during this healing stage and for a little while afterwards to help the process. This happened exactly as promised and now, several months later there is absolutely no mark or trace of the dark patch on my cheek.

    Carol M

    After a thorough examination, Dr Friedmann diagnosed the mark to be a harmless solar lentigo and explained it was nothing to worry about and is commonly caused by sunlight.

    Linda P

    I had a small dark area of skin on my face for a few years and after noticing it getting gradually larger and worrying about possible skin cancer, I went to see Dr Friedmann at his Harley Street clinic.

    Margaret C

    Dr Adam Friedmann’s sensible, practical, and expert advice and treatment for my acne was transformative, giving me back my confidence in my personal and business life – I can’t thank him enough!

    Charles B

    Dr Friedmann listens patiently and his extensive skill and experience is clear from his careful questioning and advice. He’s unhurried approach is reassuring. He has been clear that he remains available to support me by email or telephone on my ongoing treatment for eczema when a further consultation is not necessary.

    Paul L

    My husband and I have been patients of Dr Adam Friedmann for years – he is by far the best dermatologist I have ever seen, and the highest recommendation I can give him is that if ever my daughter or her grandchildren needed advice or treatment in that area, I would insist they go to him!

    Caroline B

    I have longstanding and severe rosacea which at times flares up. During flare ups it is painful and affects my confidence. Dr. Friedmann was able to see me at short notice during my recent flare up. There is an easy process for booking and payment. Dr. Friedmann was kind and reassuring and most importantly incredibly knowledgeable. He created a treatment plan with both short term and long-term outcomes. My skin has already settled and is feeling and looking much better. I would highly recommend Adam and his team.

    Sarah C

    Professional, knowledgeable, and caring. Definitely the best dermatologist in Cheltenham as far as I’m concerned!

    James R

    Dr Friedmann and his team were amazing! My skin has never been better. Highly recommend ProDerm!

    Julie B

    I was seen quickly and given excellent treatment. Can’t thank the team enough.

    Emma L

    Dr Friedmann and his team were amazing! My skin has never been better. Highly recommend ProDerm!

    Sarah T

Take the First Step Towards Healthier Skin

Whether you need urgent care or long-term skin management, our expert consultant dermatologists are here to help.

Privacy Settings

Registered Address: Lynton House, 7-12 Tavistock Square, London, England, WC1H 9BQ

© 2025 ProDerm UK. All rights reserved

Web design by

ProDerm UK

Take the First Step Towards Healthier Skin

Whether you need urgent care or long-term skin management, our expert consultant dermatologists are here to help.

Privacy Settings

Registered Address: Lynton House, 7-12 Tavistock Square, London, England, WC1H 9BQ

© 2025 ProDerm UK. All rights reserved

Web design by

ProDerm UK

Take the First Step Towards Healthier Skin

Whether you need urgent care or long-term skin management, our expert consultant dermatologists are here to help.

Privacy Settings

Registered Address: Lynton House, 7-12 Tavistock Square, London, England, WC1H 9BQ

© 2025 ProDerm UK. All rights reserved

Web design by

ProDerm UK